New Smartwatches for Women Put Style First / 2015

The Lutetia smartwatch, developed by Omate, a start-up based in Shenzhen, China, looks like a classic analog timepiece. But its face is actually a touch screen that a wearer can tap to see an incoming phone call or text message. Credit Omate
How do you get a piece of smart technology onto a woman’s wrist? It’s not as simple as it sounds. And it’s a question many watchmakers and technology developers have been mulling over for the last couple of years. The consensus seems to be that women are not attracted to “geeky” models with blocky flat-panel displays.
When it comes to a smartwatch, women “pay more attention to the product’s external design, the brand’s image and fashion status, and use of precious metals,” said Sulabh Madhwal, a personal accessories industry analyst at Euromonitor International, a market research firm based in London.
Women are interested in smart wearables, however, almost as much as men.
In a report issued last year by the NPD Group, a market research firm, a survey of 1,800 Canadians found that 25 percent of the men said they would be interested in purchasing a smartwatch, against about 18 percent of women.
There are roughly three categories of design: smart “bracelets” that tell the time; flat-panel digital watches with a feminine setting; and analog-style watches with a few smart capabilities.
Some come as stand-alone devices, but for the moment most of the smart wearables aimed at women are focused on notification features rather than a wide range of gadgetry.
“Ninety percent of the smartwatches now are companion watches, meant to be used alongside a smartphone,” said Laurent Le Pen, founder and chief executive of Omate, which designed the Lutetia smartwatch specifically for women.
“The rest are geek watches,” he said. “They’re more complex, but they’re not appealing to any women.”
The most visible player in the women’s smartwatch arena is the MICA bracelet, a collaboration between the chipmaker Intel and the fashion house Opening Ceremony, based in California.
Shown during New York Fashion week in September, the MICA was heralded as the first luxury smartwatch for women.
“Our research found that women today are very active, both socially and professionally, and want to be ‘in the know’ at all times,” Aysegul Ildeniz, vice president of the new devices group at Intel, said in an email.
“We also found that wearables were not fashionable enough for women to wear in their everyday lives,” she said. “It became clear that what was needed in the space was a product that would conveniently deliver the information a woman needs, while also being desirable to wear.”
Inside, it has an Intel XMM6321 3G cellular radio chip “to enable untethered communications, so that relying on a smartphone is not required,” Ms. Ildeniz said.
“The end result looks like a fashionable statement piece and not a piece of technology,” she said. “The textiles and precious stones distinguish the bracelet in the realm of smartwatches, health and fitness bands, and clip-on covers.”
There are several similar bracelets with fashionable designs.
Examples include the Ibis watch by the Finnish company Creoir, and the Memi, an iPhone-compatible, Bluetooth-enabled bracelet from Smartwatch Group, a thick silver bangle that vibrates when notifications come through on a phone.
The marketing strategy, as articulated in the Memi online video campaign, which shows mothers pushing strollers and women in business meetings, is to appeal to busy women who may want to “unplug without disconnecting from the people who matter most.”
Omate, a start-up based in Shenzhen, China, that was initially funded by a Kickstarter campaign, is banking on this strategy with its third watch, the Lutetia. “Some smartwatches are just saying, ‘We’re putting a white strap on the watch and now it’s a smartwatch for women,”’ Mr. Le Pen said by telephone. “We had the feeling this was the wrong approach.”
With a smallish 40-millimeter round watch face covered with sapphire-coated glass, and a beaded metallic band that comes in silver, rose gold and gold, from afar the watch looks like an analog model.
On closer inspection, it turns out to have a touch-screen that is a transflective liquid crystal display.
When the wearer receives a phone call, text message or other notification, it vibrates, and she can tap the screen and see the incoming information.
Omate joined with two large technology developers, the semiconductor manufacturer MediaTek and the semiconductor designer ARM. The watch is powered by MediaTek’s Aster MT2502 platform and runs on the Nucleus RTOS operating system.
Mr. Le Pen said that while he was glad the companies worked with Omate, for the Lutetia, the real challenge was coming up with a design that would appeal to women.
“We felt that we are not competing with Samsung, LG, Motorola or Apple,” he said. “We are competing with women’s fashion brands such as Michael Kors and Marc Jacobs, Calvin Klein, Guess. It’s a totally different approach.”
“We’re not speaking about technology,” he added. “We’re more focused on the look and feel and the user experience.”
Guess recently announced a plan to work with a California start-up, Martian Watches, to make a voice-command watch in 2015.
Martian, founded seven years ago, was also funded by Kickstarter. It is best known for watches with voice-command technology that can be used in place of a smartphone.
Stan Kinsey, the company’s president, said that the main attraction for most buyers remains the notifier features, and that the company sells about 50 percent of its notifier watches to women.
“The important thing for a woman is being able to keep her phone in her purse or her bag and still knowing what’s going on,” Mr. Kinsey said by telephone. “We’ve tried to focus on that.”
“And we’ve been able to give her a watch that has custom vibration patterns, almost like a Morse code so that she knows what’s going on without looking,” he added. ” If you’re dining with a friend, you don’t really want to have to look at your phone. Or even look at your watch.”
The Martian is an analog quartz watch with a Japanese movement; a 40-millimeter watch face; a regular, elevated dial; and parts that move.
It also has a small bar inside the watch face where notifications of incoming calls or text messages scroll across a small screen called an OLED readout, which looks like a ticker tape typing out information. Models come in black, white and red.
“Analog watches have been around, and they’re still the most popular high-end watch design, so we’ve said, what if we started with a classic watch and made it smart?” Mr. Kinsey said. “Mostly it’s a fashion piece that people are wearing, but it’s also a convenience.”
The real challenge of developing a fashionable smartwatch, he said, is packing all the technology of a smartphone into an elegant watch case.
“We’re all fortunate that large watches have been in style for a couple of years and remain that way,” he said.
“There are many women that look at not just our watch, at 42 millimeters, but also other watches of about that size and say they’re fine with them,” he added. “We have over 130 components inside, so it’s hard to get down to a smaller size.”
Correction: January 20, 2015 
An earlier version of this article misstated the availability of information regarding the collaboration between the Guess fashion company and Martian watches on a voice-command watch. The watch was released in early January. It is not the case that no details have been released about the collaboration.

 

Reklamlar
MICA, Press içinde yayınlandı

Samdan Plus / 2014

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MICA, Press içinde yayınlandı

Mica News


Apple, Intel Face-Off in Smartwatch Market

ABC News: “Good Morning America” / November 19, 2014

http://mms.tveyes.com/PlaybackPortal.aspx?SavedEditID=f45b3501-1544-4125-8bab-82cdddbd5d93

For Opening Ceremony and Intel’s MICA Smart Bracelet, Beauty Beats Brains

By John Koblin / New York Times / November 19, 2014

http://www.nytimes.com/2014/11/20/fashion/opening-ceremony-and-intel-mica-smart-bracelet.html?_r=0

Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet

By Robert Mann / AdWeek / November 19, 2014

http://www.adweek.com/news/advertising-branding/intel-partners-fashion-brand-craft-blinged-out-smartbracelet-161535

Opening Ceremony x Intel MICA Bracelet

By Donwill / The Boombox (Links to Gizmodo) / November 19, 2014

http://theboombox.com/opening-ceremony-x-intel-mica-bracelet/

New Wearable Devices: Intel MICA and Wellograph Wellness Watch

By Virnelli Mercader / Christian Post / November 19, 2014

http://www.christianpost.com/news/new-wearable-devices-intel-mica-and-wellograph-wellness-watch-129930/

Take a Look at MCIA – A Smart Bracelet for Stylish- Tech Savvy Women

By Sanchari Banerjee / EFYTimes / November 19, 2014

http://www.efytimes.com/e1/fullnews.asp?edid=153126

Barneys New York To Sell Wearable Technology Designed By Opening Ceremony And Engineered By Intel / By Kelsey Drain / Fashion Times / November 19, 2014

http://www.fashiontimes.com/articles/15300/20141119/barneys-new-york-wearable-technology-designed-opening-ceremony-engineered-intel.htm

Intel MICA Smart Bracelet Announced

GadgetSin / November 19, 2014

http://gadgetsin.com/intel-mica-smart-bracelet-announced.htm

Intel’s Fashion Accessory MICA To Start Selling In December’14

Forbes.com (Pickup of Trefis research) / November 19, 2014

http://www.forbes.com/sites/greatspeculations/2014/11/19/intels-fashion-accessory-mica-to-start-selling-in-december14/

Fox Business – “Money with Melissa Francis” / November 19, 2014

http://mms.tveyes.com/PlaybackPortal.aspx?SavedEditID=94868bf7-aff0-4c9a-88e8-4e8534dff93d

Intel unveils MICA, rare combination of beauty and intelligence (+photos)

By Brandon Martin / Inferse / November 19, 2014

http://www.inferse.com/19480/intel-unveils-mica-rare-combination-of-beauty-and-intelligence/

Opening Ceremony and Intel Unveil MICA

By Emily Manning / i-D / November 19, 2014

http://i-d.vice.com/en_gb/article/opening-ceremony-and-intel-unveil-mica

Can Intel’s MICA Smart Bracelet Make Wearables Cool?

By Jess Bolluyt / Wall Street Cheat Sheet / November 19, 2014

http://wallstcheatsheet.com/technology/can-intels-mica-smart-bracelet-make-wearables-cool.html/?a=viewall

Intel Presents $495 Snakeskin Smart Watch To Appeal To Women

By Emily Arata / Elite Daily / November 19, 2104

http://elitedaily.com/women/intel-opening-cermony-luxe-smart-watch/854839/

Brand of the Day: Opening Ceremony Aims to Open Everywhere But can it make millennials buy a smartwatch? / By Kristina Monllos / AdWeek / November 18, 2014

http://www.adweek.com/news/advertising-branding/brand-day-opening-ceremony-aims-open-everywhere-161482

Intel, Opening Ceremony Reveal the MICA Smart Bracelet

By R Padla / Android Community / November 18, 2014

http://androidcommunity.com/intel-opening-ceremony-reveal-the-mica-smart-bracelet-20141118/

Intel and Opening Ceremony Launch MICA Smartbracelet, Available December for $495 / By David Steele / Android Headlines / November 18, 2014

http://www.androidheadlines.com/2014/11/intel-and-opening-ceremony-launch-mica-smartbracelet-available-december-for-495.html

Intel embraces bling for MICA digital bracelets / BDLive / November 18, 2014

http://www.bdlive.co.za/life/gadgets/2014/11/18/intel-embraces-bling-for-mica-digital-bracelets

Intel Releases MICA, a Snakeskin, Bejeweled ‘Intelligent Bracelet’ for Women / By Elise Harmon / BostInno / November 18, 2014

http://bostinno.streetwise.co/2014/11/18/intel-releases-mica-snakeskin-smartwatch-for-women/

Fashion Tech: Intel, Opening Ceremony and CFDA Unveil MICA Wearable

By Shirley Brady / BrandChannel / November 17, 2014

http://www.brandchannel.com/home/post/2014/11/17/141117-Intel-MICA.aspx

Intel Has A New Wearable Gadget Women Will Actually Want On Their Wrists, And It’s Coming Next Month / Business Insider Australia (Pick up of Business Insider) / November 18, 2014

http://www.businessinsider.com.au/mica-bracelet-release-date-price-photos-2014-11/

Intel Has A New Wearable Gadget Women Will Actually Want On Their Wrists, And It’s Coming Next Month / Business Insider India (Pick up of Business Insider) / November 18, 2014

http://www.businessinsider.in/Intel-Has-A-New-Wearable-Gadget-Women-Will-Actually-Want-On-Their-Wrists-And-Its-Coming-Next-Month/articleshow/45183450.cms

Intel’s MICA Smart Bracelet Has More Style Than Substance (Hands-On)

Business of Fashion (Pick up of Engadget) / November 18, 2014

http://www.businessoffashion.com/daily-digest/intels-mica-smart-bracelet-style-substance-hands

INTEL’S MICA BRACELET IS FINALLY GOING ON SALE — EVERY DETAIL WE KNOW ABOUT THE PRETTIEST WEARABLE TECH AVAILABLE

By Amy Sciarretto / Bustle / November 18, 2014

http://www.bustle.com/articles/49750-intels-mica-bracelet-is-finally-going-on-sale-every-detail-we-know-about-the-prettiest

INTEL LAUNCHES 18K GOLD SMART BRACELET

CBR / November 18, 2014

http://www.cbronline.com/news/intel-launches-18k-gold-smart-bracelet-4443171

Intel’s MICA Smart Bracelet Coming in December for $495

ChipChick / November 18, 2014

http://www.chipchick.com/2014/11/intels-mica-smart-bracelet.html

Intel’s MICA Smartband Now Available for $495 [VIDEO]

By Julian Horsey / Geeky Gadgets/ November 18, 2014

http://www.geeky-gadgets.com/intel-mica-smartband-now-available-for-495-18-11-2014/

STYLE SCOOP: THE 2015 PIRELLI CALENDAR, OPENING CEREMONY DOES WEARABLE TECH WITH INTEL, MILEY CYRUS STRIPS DOWN FOR TERRY RICHARDSON…AGAIN / By Lauren Kaplan / Glam.com / November 18, 2014

http://www.glam.com/pirelli-calendar-2015/

Intel Launches MICA Smart Bracelet with 1.6 Inch Curved OLED Display

By Vivek Chhetri / Gizbot/ November 18, 2014

http://www.gizbot.com/mobile/intel-launches-mica-smart-bracelet-1-6-inch-curved-oled-display-news-020656.html

Intel Mica Hands-On: A Fancy, High-Fashion Beeper For $500 

Gizmodo India (Pick up from Gizmodo) / November 18, 2014

http://gizmodo.com/intel-mica-hands-on-a-fancy-high-fashion-beeper-for-1659757547

The Wall Street Journal (Pick up of Don Clark’s article) / November 18, 2014

http://blogs.wsj.com/cio/2014/11/18/the-morning-download-cios-split-over-idea-of-facebook-at-work/

Move over Will.i.am – Intel reveals MICA, the $495 smartband aimed at women

By James Stables / Wareable / November 18, 2014

http://www.wareable.com/intel/intel-reveals-mica-opening-ceremony-band-features-price-release-488

Intel Launches New Wearable Device MICA / By Lord Marin / Yibada / November 18, 2104

http://en.yibada.com/news/intel-launches-new-wearable-device-mica-8014

OPENING CEREMONY & INTEL CREATE MICA: MY INTELLIGENT COMMUNICATION ACCESSORY / By Charlotte Kinberger / Whitewall / November 18, 2014

http://whitewallmag.com/fashion/opening-ceremony-intel-create-mica-my-intelligent-communication-accessory

Luxurious Wearable for Ladies Is Covered in Snake Skin and Pearls

By Christina Bonnington / WIRED/ November 18, 2014

http://www.wired.com/2014/11/intel-mica-bracelet-december/

DID OPENING CEREMONY JUST BEAT THE IWATCH AT ITS OWN GAME WITH MICA? / By Stephanie Maida/ GuestofaGuest/ November 18, 2014

http://guestofaguest.com/new-york/technology/did-opening-ceremony-just-beat-the-iwatch-at-its-own-game-with-mica

Intel’s $495 MICA bracelets will arrive in stores in time for Xmas

By Mark Tyson/ Hexus / November 18, 2014

http://hexus.net/mobile/news/accessories/77245-intels-495-mica-bracelets-will-arrive-stores-time-xmas/

Intel wearable bracelet MICA: Where technology meets fashion

The Hoops News / November 18, 2014

http://www.thehoopsnews.com/2014/11/18/1959/intel-wearable-bracelet-mica-technology-meets-fashion/

Intel launches new tech fashion bracelet

By Tammy Beckman / Humboldt Park Accessories Examiner / November 18, 2014

http://www.examiner.com/article/intel-launches-new-tech-fashion-bracelet

FOX on Tech: A Wearable For Style? / FoxNews Radio / November 18, 2014

http://radio.foxnews.com/2014/11/18/fox-on-tech-a-wearable-for-style/

Engadget Daily: Intel’s smart bangle, Nokia’s mystery box and more!By Andy Bowen (ROUND UP) / Engadget / November 18, 2014

http://www.engadget.com/2014/11/17/intel-mica-wearable-nokia-mystery-device/?.tsrc=globe

The Intel MICA Smartbracelet Will Win All Women’s Hearts

By Nicholas Anderton / Gadget Gestures / November 18, 2014

http://www.gadgetgestures.com/intel-mica-smartbracelet/83412430

Intel’s posh MICA smart watch targets the fashion crowd

By Clinton Nguyen / Christian Science Monitor / November 18, 2014

http://www.csmonitor.com/Innovation/Tech/2014/1118/Intel-s-posh-MICA-smart-watch-targets-the-fashion-crowd

Is Intel’s Bracelet Wearable Really ‘Wantable’?

By Jennifer LeClaire / CIO Today / November 18, 2014

http://www.cio-today.com/article/index.php?story_id=102001N799H0

Intel’s New Wearable MICA is Too Sexy for Your PHONE

By Richi Jennings / Computer World / November 18, 2014

http://www.computerworld.com/article/2849003/intels-new-wearable-mica-is-too-sexy-for-your-phone-itbwgk.html

Intel’s luxury bracelet will connect users to Facebook, Google and Yelp

Computing UK/ By Sooraj Shah / November 18, 2014

http://www.computing.co.uk/ctg/news/2382122/intels-luxury-bracelet-will-connect-users-to-facebook-google-and-yelp

Intel’s Upscale Bracelet Has Google Alerts, AT&T Data Plan

Entrepreneur (Pickup of Reuters) / November 18, 2014

http://www.entrepreneur.com/article/239908

Intel & Opening Ceremony Launch MICA – The Latest Wearable Luxury Smart Bracelet / By Ankita Katdare / Crazy Engineers / November 18, 2014

http://www.crazyengineers.com/threads/intel-opening-ceremony-launch-mica-the-latest-wearable-luxury-smart-bracelet.77367/

Intel Gives Answer to Apple Watch by Launching $495 Smart Band

Customs Today / November 18, 2014

http://customstoday.com.pk/intel-gives-answer-to-apple-watch-by-launching-495-smart-band/

Intel wants to out-fashion Apple with its smart bracelet

By Luke Dormehl / Cult of Mac / November 18, 2014

http://www.cultofmac.com/303461/intel-wants-fashion-apple-smart-bracelet/

Intel’s $500 Be Jeweled, Snakeskin Smart Bracelet Comes With Its Own Phone Number

By Trevor Mogg / Digital Trends / November 18, 2014

http://www.digitaltrends.com/mobile/intel-mica-smart-bracelet/

Hands-On with the MICA, Intel’s $495 Smart Bracelet

By EJ Dickson / The Daily Dot / November 18, 2014

http://www.dailydot.com/technology/intel-opening-ceremony-mica/

Intel launches luxury bracelet MICA featuring sapphire display and 18k gold coating

Dehli Daily News / November 18, 2014

http://www.delhidailynews.com/news/Intel-launches-luxury-bracelet-MICA-featuring-sapphire-display-and-18k-gold-coating-1416285856/

Intel Launches MICA Smart Bracelet

By Silky Malhotra / Digit / November 18, 2014

http://www.digit.in/wearable-devices/intel-mica-bracelet-unveiled-for-fashion-conscious-women-24491.html

Intel launches gold-coated ‘smart jewellery’ bracelet

By Edd Gent / E&T Magazine / November 18, 2014

http://eandt.theiet.org/news/2014/nov/mica-intel.cfm

Opening Ceremony And Intel Unveil The Details On Their New MICA Smart Bracelet

By Paige Reddinger / Fashion Weekly Daily / November 18, 2014

http://fashionweekdaily.com/opening-ceremony-intel-unveil-details-mica-smart-bracelet/

Need Christmas Shopping Ideas? Try the New Intel MICA Bracelet

By Katie Alteri / FashionInvest / November 18, 2014

http://www.fashinvest.com/need-christmas-shopping-ideas-try-new-intel-mica-bracelet/

Intel thinks ‘stylish’ women will love this $495 bracelet

By Victor Luckerson / Fortune (Picked of TIME) / November 18, 2014

http://fortune.com/2014/11/18/intel-thinks-stylish-women-will-love-this-495-bracelet/

Intel and Partner Opening Ceremony Show Off $500 Smart Bangle

By Tiernan Ray / Barron’s / November 17, 2014

http://blogs.barrons.com/techtraderdaily/2014/11/17/intel-and-partner-opening-ceremony-show-off-500-smart-bangle/

Intel’s New $500 Smart Bracelet Has Yelp and Not Much Else

By Jordyn Taylor / Betabeat / November 17, 2014

http://betabeat.com/2014/11/intels-new-500-smart-bracelet-has-yelp-and-not-much-else/

Wearable tech gets glam with Intel’s latest offering

By Jessica Meek / Channelnomics / November 17, 2014

http://www.channelnomics.com/channelnomics-us/news/2381982/wearable-tech-gets-glam-with-intels-latest-offering

Intel Embraces Bling for MICA Digital Bracelets

By Ian King / Bloomberg / November 17, 2014

http://www.bloomberg.com/news/2014-11-17/intel-embraces-bling-for-mica-digital-bracelets.html

Intel’s upscale bracelet has Google alerts, AT&T data plan

The Economic Times (Pickup of Reuters) / November 17, 2014

http://economictimes.indiatimes.com/magazines/panache/intels-upscale-bracelet-has-google-alerts-att-data-plan/articleshow/45184046.cms

Intel Takes on the Apple Watch: Chip Giant Unveils $495 Gold and Snakeskin Smart Band Aimed at Women – And You Don’t Have to Carry a Phone as Well

By Mark Prigg / The Daily Mail / November 17 2014

http://www.dailymail.co.uk/sciencetech/article-2838639/Intel-takes-Apple-watch-Chip-giant-unveils-495-gold-snakeskin-smartwatch-aimed-women-don-t-carry-phone-well.html

Intel’s smart MICA bracelet will cost pretty penny

By Cadie Thompson / CNBC / November 17, 2014

http://www.cnbc.com/id/102191660

Intel Has A New Wearable Gadget Women Will Actually Want On Their Wrists, And It’s Coming Next Month / By Lisa Eadicicco / Business Insider / November 17, 2014

http://www.businessinsider.com/mica-bracelet-release-date-price-photos-2014-11

Intel’s MICA smartwatch goes on sale in December for $495 with two free years of data

By John Callaham / Connectedly / November 17, 2014

http://www.connectedly.com/intels-mica-smartwatch-goes-sale-december-495-two-free-years-data

Opening Ceremony and Intel Make a Wearable You’ll Actually Want to Wear

By Lauren Sherman / November 17, 2014 / Elle.com

http://www.elle.com/news/fashion-accessories/opening-ceremony-and-intel-make-a-wearable-youll-actually-want-to-wear

Intel’s MICA smart bracelet has more style than substance (hands-on) / By Chris Velazco

Engadget / November 17, 2014

http://www.engadget.com/2014/11/17/intel-mica-hands-on/

Intel Readies $495 MICA Smart Bracelet

By Jeffrey Burt / eWeek / November 17, 2014

http://www.eweek.com/mobile/intel-readies-495-mica-smart-bracelet.html

Opening Ceremony’s Smart Bracelet Is a Fashion Accessory First

By Eliza Brooke / Fashionista/ November 17, 2014

http://fashionista.com/2014/11/opening-ceremony-intel-bracelet

Would You Pay $500 for Intel’s Snakeskin-Wrapped Smart Bracelet

By Alice Truong/ Fast Company / November 17, 2014

http://www.fastcompany.com/3038705/would-you-pay-500-for-intels-snakeskin-wrapped-smart-bracelet

Intel’s bracelet for fashionistas can receive texts 

By Kif Leswing  / Gigaom/ November 17, 2014

https://gigaom.com/2014/11/17/intels-bracelet-for-fashionistas-can-receive-texts/

Intel Mica Hands-On: A Fancy, High-Fashion Beeper For $500 

By Ashley Feinberg / Gizmodo/ November 17, 2014

http://gizmodo.com/intel-mica-hands-on-a-fancy-high-fashion-beeper-for-1659757547

AT&T Scores Exclusive For Intel-Powered MICA Smart Wearable Fashion Communications Accessory / By Ray Willington / Hot Hardware/ November 17, 2014

http://hothardware.com/News/ATT-Scores-Exclusive-For-IntelPowered-MICA-Smart-Wearable-Fashion-Communication-Accessory/

MICA By Intel x Opening Ceremony: Attractive Wearable Takes Steps In The Right Direction, But Has A Ways To Go / By Xavier Harding / iDigitalTimes / November 17, 2014

http://www.idigitaltimes.com/mica-intel-x-opening-ceremony-attractive-wearable-takes-steps-right-direction-has-395403

Intel’s MICA Smart Cuff in Stores Early December

By Istvan Liptak / iKnowToday / November 18, 2014

http://www.iknowtoday.com/2014/11/18/intels-mica-smart-cuff-stores-early-december/

These Opening Ceremony Cuffs May Be the Coolest Wearable Tech Yet

By Kelsey Glein / InStyle.com / November 18, 2014

http://news.instyle.com/2014/11/18/these-opening-ceremony-cuffs-may-be-the-coolest-wearable-tech-yet/

Intel Made A $500 Smart Bracelet With Pearls, Snakeskin, Sapphire Glass And Obsidian / By Luke Villapaz / International Business Times/ November 17, 2014

http://www.ibtimes.com/intel-made-500-smart-bracelet-pearls-snakeskin-sapphire-glass-obsidian-1725020

Intel unveils MICA smart bracelet made in collaboration with Open

Ceremony for fashion-conscious women / By April Taylor / iTechPost / November 18, 2014

http://www.itechpost.com/articles/12934/20141118/intel-unveils-mica-smart-bracelet-made-in-collaboration-with-open-ceremony-for-fashion-conscious-women.htm

Intel’s gold-plated smart bracelet set to make wearable tech fashionable

By Barclay Ballard / IT Pro Portal / November 18, 2014

http://www.itproportal.com/2014/11/18/intels-gold-plated-smart-bracelet-set-make-wearable-tech-fashionable/

MICA is a “smart accessory” that lets you stay connected without the inconvenience of a smartphone / By Peter Smith / IT World / November 18, 2014

http://www.itworld.com/article/2848974/mica-is-a-smart-accessory-that-lets-you-stay-connected-without-the-inconvenience-of-a-smartphone.html

Intel’s MICA Bracelet Is a Fancy Accessory for $495

By Sami Khan / International Business Times – India / November 18, 2014

http://www.ibtimes.co.in/intels-mica-bracelet-fancy-accessory-495-614347

Intel’s Mica fashion wearable will arrive next month for $495

By Lee Bell / The Inquirer / November 18, 2014

http://www.theinquirer.net/inquirer/news/2382057/intels-mica-fashion-wearable-will-arrive-next-month-for-usd495

Intel and Opening Ceremony launch gold-coated ‘smart bracelet’

By Tom Davis / Jewelry Focus / November 19, 2014

http://www.jewelleryfocus.co.uk/12942-intel-opening-ceremony-launch-gold-coated-smart-bracelet

Intel Unveils MICA: Stylish Smart Band for $495

By Anton Shilov / Kit Guru / November 17, 2014

http://www.kitguru.net/laptops/anton-shilov/intel-unveils-mica-stylish-smartband-for-495/

Intel Launching Wearable Tech Bracelet Next Month

KLIV 1590 – Silicon Valley News / November 18, 2014

http://www.kliv.com/Intel-launching-wearable-tech-bracelet-next-month/20348922

Intel’s MICA Smart Bracelet Sells for $495, Isn’t Actually All That Smart

By Brad Linder / Liliputing / November 17, 2014

http://liliputing.com/2014/11/intels-mica-smart-bracelet-sells-495-isnt-actually-smart.html

Intel’s MICA fashion bracelet features Linux and 3G data

By Eric Brown / LinuxGizmos / November 18, 2014

http://linuxgizmos.com/intels-mica-fashion-bracelet-features-linux-and-3g-data/

Intel’s MICA Smart Bracelet in Stores in December

By Emily Smith / Load the Game / November 18, 2014

http://www.loadthegame.com/2014/11/18/intels-mica-smart-bracelet-stores-december/

Opening Ceremony’s New Smart Bracelet Looks Nothing Like Wearable Tech-But It’ll Cost you / By Alana Fishman / Lucky.com / November 17, 2014

http://www.luckymag.com/accessories/2014/11/opening-ceremony-intel-bracelet

Gimme That Gizmo: Opening Ceremony’s Smart Bracelet

Intel’s MICA smart bracelet is a wearable that women would actually wear

By Samantha Murphy Kelly / Mashable / November 17, 2014

http://mashable.com/2014/11/17/intel-mica-smart-bracelet/

Intel and Opening Ceremony unveil fashionable new ‘smart’ bracelet

By Herb Ryder / Maine News Online / November 18, 2014

http://mainenewsonline.com/content/14111685-intel-and-opening-ceremony-unveil-fashionable-new-smart

Finally, really fashionable tech is here

By Ed Biado / Manila Standard Today / November 19, 2014

http://manilastandardtoday.com/2014/11/19/finally-really-fashionable-tech-is-here/

Intel launches MICA – a smart bracelet for women on the go

By Joseph Nordqvist / Market Business News / November 17, 2014

http://marketbusinessnews.com/intel-launches-mica-smart-bracelet-women-go/38501

A feminine communications accessory

By Paul Lilly / MaximumPC / November 18, 2014

http://www.maximumpc.com/meet_intels_mica_smart_bracelet_women_2014

Intel-powered MICA is a luxury smart cuff for women

By Jared Newman / MIS Asia / November 19, 2014

http://www.mis-asia.com/resource/mobile-and-wireless/intel-powered-mica-is-a-luxury-smart-cuff-for-women/

Intel’s MICA Smart Bracelet for Women Costs $495, Will Hit Stores in December / By Mark Kesler / Modern Readers / November 18, 2014

http://www.modernreaders.com/intels-mica-smart-bracelet-for-women-costs-495-will-hit-stores-this-year/13860/mark-kesler

Intel’s smart MICA bracelet will cost pretty penny / MSN (Pick up of CNBC.com) / November 17, 2014

http://www.msn.com/en-us/money/technology/intels-smart-mica-bracelet-will-cost-pretty-penny/ar-BBejllf

NBC 4 

News at Noon / November 18, 2014

http://mms.tveyes.com/PlaybackPortal.aspx?SavedEditID=c47cecf7-40d0-4bc2-a261-f951de54c403

Intel MICA Smart Bracelet Unveiled for Fashion-Concious Women

NDTV (Pickup of Reuters) / November 18, 2014

http://gadgets.ndtv.com/wearables/news/intel-mica-smart-bracelet-unveiled-for-fashion-conscious-women-622321

MICA: This is Opening Ceremony’s $500 dollar luxury wearable built by Intel

By Timi Gantisano / Neowin / November 17, 2014

http://www.neowin.net/news/mica-this-is-opening-ceremonys-500-dollar-luxury-wearable-built-by-intel

Is Intel’s Bracelet Wearable Really ‘Wantable’?
By Jennifer LeClaire / 
NewsFactor Network / November 18, 2014

http://www.newsfactor.com/story.xhtml?story_id=10200A15LKFO

FASHION FORWARD? MICA BY INTEL GOES LOOKS OVER TECH

By Marcus Chavers / NewsLedge / November 18, 2014

http://www.newsledge.com/fashion-forward-mica-intel-goes-looks-tech-11266

Intel’s MICA is smart as well as beautiful

By Ravi Mandalia / TheNewsReports.com / November 18, 2014

http://www.thenewsreports.com/intels-mica-smart-well-beautiful/11334/ravi

Meet MICA, an Intel-engineered and Yelp-powered smart bracelet targeted at women / By Natt Garun / The Next Web / November 17, 2014

http://thenextweb.com/gadgets/2014/11/17/intel-mica-smart-bracelet-for-women/

Intel develops ‘smart bracelet’ called MICA for women to pair with cellphones

By Alejandro Alba / New York Daily News / November 18, 2014

http://www.nydailynews.com/news/national/intel-develops-mica-fashionable-smart-bracelet-women-article-1.2015183

Can Opening Ceremony Make Wearable Tech Cool?

By Veronique Hyland /New York Magazine / November 17, 2014

http://nymag.com/thecut/2014/11/can-opening-ceremony-make-wearable-tech-cool.html

Intel’s ‘smart’ bracelet breaks the bank

By Kaja Whitehouse / The New York Post / November 17, 2014

http://nypost.com/2014/11/17/intels-smart-bracelet-breaks-the-bank/

Now you can shop Michael Kors on Instagram (Round up and links to Elle.com) / By Lindsay Putnam / The New York Post / November 18, 2014

http://nypost.com/2014/11/18/now-you-can-shop-michael-kors-on-instagram/

NPR Marketplace (via KQED) / November 18, 2014

http://mms.tveyes.com/PlaybackPortal.aspx?SavedEditID=2b673c48-d31c-4a14-8bc7-f1aef8049e78

Intel’s high-fashion ‘smart’ bracelet comes at high price

By Mike Rogoway / Oregon Live / November 17, 2014

http://www.oregonlive.com/silicon-forest/index.ssf/2014/11/intels_high-fashion_smart_brac.html

Intel’s First Smart Bracelet is a Surprising High End Fashion Accessory

By Jonathan Keane / Paste / November 19, 2014

http://www.pastemagazine.com/articles/2014/11/intels-first-smart-bracelet-is-a-high-end-fashion.html

Intel Introduces a Surprising Smart Bracelet in Time for Christmas

Patently Apple / November 17, 2014

http://www.patentlyapple.com/patently-apple/2014/11/intel-introduces-a-surprising-smart-bracelet-in-time-for-christmas.html

Hands On With Mica, Intel and Opening Ceremony’s $495 Wearable

By Alex Colon / PC Magazine / November 17, 2014

http://www.pcmag.com/article2/0,2817,2472295,00.asp

Facebook for Work; Modernizing NYC Payphones; Intel Mica Hands On

By Stephanie Milot / PC Magazine / November 18, 2014

http://www.pcmag.com/article2/0,2817,2472315,00.asp

Intel-powered MICA is a luxury smart cuff for women

By Jared Newman / PCWorld / November 18, 2014

http://www.pcworld.com/article/2849352/intel-powered-mica-is-a-luxury-smart-cuff-for-women.html

Intel MICA is a fashionable smart cuff just for women, launches in US for $495

By Elyse Betters / Pocket-Lint / November 18, 2014

http://www.pocket-lint.com/news/131772-intel-mica-is-a-fashionable-smart-cuff-just-for-women-launches-in-us-for-495

Intel, Opening Ceremony Talk MICA

Opening Ceremony’s MICA Is the Most Stylish Wearable Tech Ever

By Nicole Nguyen / Popsugar / November 17, 2014

http://www.popsugar.com/tech/Opening-Ceremony-Smart-Bracelet-36125489

Intel thinks it has a wearable you will want to wear

By Malia Spencer / Portland Business Journal / November 17, 2014

http://www.bizjournals.com/portland/blog/2014/11/intel-thinks-it-has-a-wearable-you-will-want-to.html

Intel’s smart bracelet / Saudi Gazette / November 18, 2014

http://www.saudigazette.com.sa/index.cfm?method=home.regcon&contentid=20141119224853

Intel joins US jewellery and fashion brand in creating new smart bracelet for female executives / By Andrew Sadaukas / Smart Company / November 18, 2014

http://www.smartcompany.com.au/technology/44656-intel-joins-us-jewellery-and-fashion-brand-in-creating-new-smart-bracelet-for-female-executives.html#

AT&T teams with Intel for wearable device (RCR Mobile Minute)

By Martha Degrasse / RCR Wireless News / November 18, 2014

http://www.rcrwireless.com/20141118/wireless/att-offer-intel-smart-bracelet-rcr-mobile-minute-tag4

Intel’s MICA Bracelet Just Might Be Smarter Than Your Average Smartwatch

Readwrite /November 18, 2014

http://readwrite.com/2014/11/18/intel-mica-smart-jewelry-bracelet-smartwatch

Intel’s $495 Bracelet Has Google Alerts, AT&T Data Plan

Re/code / Recode (Pickup of Reuters) / November 17, 2014

http://recode.net/2014/11/17/intels-495-bracelet-has-google-alerts-att-data-plan/

SCARY Combination of LIVING WOMAN and MACHINE unveiled in NCY

By Staff / The Register UK / November 18, 2014

http://www.theregister.co.uk/2014/11/18/intel_launches_mica_smart_band/

Intel’s upscale bracelet has Google alerts, AT&T data plan

By Noel Randewich / Reuters / November 17, 2014

http://in.reuters.com/article/2014/11/17/intel-bracelet-idINKCN0J126G20141117

Is Intel’s MICA Smart Bracelet Worth the $495 Price

By Kara Pendleton / SavingAdvice.com / November 17, 2014

https://www.savingadvice.com/articles/2014/11/17/1030428_intel-mica-smart-bracelet.html

Intel’s Fashion Accessory MICA To Start Selling In December

By Trefis (research analyst) / SeekingAlpha / November 17, 2014

http://seekingalpha.com/article/2693065-intels-fashion-accessory-mica-to-start-selling-in-december

Intel thinks it has a wearable you will want to wear

By Malia Spencer / Silicon Valley Business Journal / November 17, 2014

http://www.bizjournals.com/sanjose/news/2014/11/17/intel-thinks-it-has-a-wearable-you-will-want-to.html

Intel’s MICA: More Than Just A Pretty Face, Still Pricey

By JC Torres / Slashgear / November 17, 2014

http://www.slashgear.com/intels-mica-more-than-just-a-pretty-face-still-pricey-17355955/

Intel’s MICA Luxury Bracelet Is More About Looks than Brains, Sells for Less than Expected / By Alexandra Arici / Softpedia/ November 18, 2014

http://news.softpedia.com/news/Intel-s-MICA-Luxury-Bracelet-is-More-Looks-than-Brains-Sells-for-Less-Than-Expected-465193.shtml

Intel Smart Bracelet Revealed / By Alan Compton / States Chronicle /November 18, 2014

http://stateschronicle.com/intel-mica-smart-bracelet-revealed-8988.html

Here’s What Intel’s $495 Bracelet For Women Looks Like

By Chris Ciaccia / The Street / November 18, 2014

http://www.thestreet.com/story/12958598/1/heres-what-intels-495-bracelet-for-women-looks-like.html?kval=dontmiss

Exclusive: Rashida Jones Stars in Opening Ceremony and Intel’s MICA Film

By Nicole Phelps / Style.com / November 17, 2014

http://www.style.com/trends/industry/2014/opening-ceremony-intel-mica

What You Need to Know About MICA

By Kristin Anderson / Style.com / November 17, 2014

http://www.style.com/trends/industry/2014/opening-ceremony-mica-wearable-technology

Intel’s stylish MICA bracelet has sapphire display, 18k gold coating and more for $495 / Tech2/The First Post / November 18, 2014

http://tech.firstpost.com/news-analysis/intels-stylish-mica-bracelet-has-sapphire-display-18k-gold-coating-and-more-for-495-242162.html

Intel MICA Smart Bracelet Aims for Fashion Forward Buyers $500

By Alex Hernandez / TechAeris / November 17, 2014

http://techaeris.com/2014/11/17/intel-mica-smart-bracelet-aims-fashion-forward-buyers/

Smart bracelet Intel MICA will compete with Apple Watch Edition

By Woldemar Brown / Tech Boom / November 18 2014

http://www.tech-boom.com/smart-bracelet-intel-mica-will-compete-apple-watch-edition/

Intel’s MICA Smart Bracelet Will Be In Stores Before Christmas For $495

By Jordan Crook / Techcrunch / November 17, 2014

http://techcrunch.com/2014/11/17/intels-mica-smart-bracelet-will-be-in-stores-before-christmas-for-495/

Intel MICA Smart Bracelet – First Look / TechcrunchTV / November 17, 2014

http://techcrunch.com/video/intel-mica-smart-bracelet-first-look/518519727/

Intel readies MICA – the bracelet that has both beauty and smarts

By Ravi Mandalia / TechieNews / November 18, 2014

http://www.techienews.co.uk/9720396/intel-readies-mica-bracelet-beauty-smarts/

Intel’s MICA is an expensive fashion wearable for women

By Michael Rougeau / TechRadar / November 17, 2014

http://www.techradar.com/news/portable-devices/other-devices/intel-s-mica-is-an-expensive-fashion-wearable-for-women-1273325

Intel MICA fashion bracelet gets $495 price tag, December launch date

By Shawn Knight / TechSpot / November 17, 2014

http://www.techspot.com/news/58859-intel-mica-fashion-bracelet-gets-495-price-tag.html

Will Women Buy Intel & Opening Ceremony’s New MICA Bracelet?

By Laura Rosenfeld / TechTimes / November 17, 2014

http://www.techtimes.com/articles/20411/20141117/intel-opening-ceremony-mica-bracelet-for-women.htm

Intel Woos Women With MICA, a Snazzy Shiny Smart Bracelet

By Quinten Plummer / TechTimes / November 18, 2014

http://www.techtimes.com/articles/20498/20141118/intel-woos-women-with-smart-bracelet.htm

Intel MICA Smart Bracelet Costs $495 But Oozes Oomph [VIDEO]

By Nicole Arce

TechTimes

November 18, 2014

http://www.techtimes.com/articles/20433/20141118/intel-mica-smart-bracelet-costs-495-but-oozes-oomph.htm

Intel Thinks ‘Stylish’ Women Will Love This $495 Bracelet

By Victor Luckerson / TIME / November 18 2014

http://time.com/3592022/intel-mica-bracelet/

Intel eyes fashion-conscious women with Mica bracelet

Times of India (Pickup of Reuters) / November 18, 2014

http://timesofindia.indiatimes.com/tech/more-gadgets/Intel-eyes-fashion-conscious-women-with-Mica-bracelet/articleshow/45187840.cms

Intel Unveils $500 MICA Smart Bracelet (Hands-on)

By Cherlynn Low / Tom’s Guide / November 17, 2014

http://www.tomsguide.com/us/intel-mica-hands-on,news-19923.html

Intel’s MICA Wearable: A Bangle, And A Harbinger Of Things To Come

By Seth Colaner / Tom’s Hardware / November 18, 2014

http://www.tomshardware.com/news/intel-mica-smart-bracelet,28090.html

Intel MICA wearable will have Google alerts, AT&T data plan support

BY Michael Hatamoto / TweakTown / November 17, 2014

http://www.tweaktown.com/news/41182/intel-mica-wearable-will-have-google-alerts-at-t-data-plan-support/index.html

Smart Bracelet Gets Intel Inside

By Joseph Palenchar / Twice / November 17, 2014

http://www.techradar.com/news/portable-devices/other-devices/intel-s-mica-is-an-expensive-fashion-wearable-for-women-1273325

Intel’s MICA Will Be Available In Time For Christmas, Priced At $500

By Tyler Lee / Ubergizmo / November 18, 2014

http://www.ubergizmo.com/2014/11/intels-mica-will-be-available-in-time-for-christmas-priced-at-500/

A $495 Gold Smart-Bracelet From Intel [VIDEO]

By Edward C. Baig / USA Today / November 18, 2014

http://www.usatoday.com/videos/tech/2014/11/18/19195149/

Intel’s Smart Bracelet Mica Hits Stores in December

By Amanda Pierce / Utah People’s Post / November 18, 2014

http://www.utahpeoplespost.com/2014/11/intels-smart-bracelet-mica-hits-stores-in-december/

Intel Targets Female Wearable Tech Consumer with Smart Bracelet

By Matt Rego / ValueWalk / November 18, 2014

http://www.valuewalk.com/2014/11/intel-smart-bracelet/

Intel MICA in Photos

The Verge / November 17, 2014

http://www.theverge.com/2014/11/17/7236221/intel-mica-in-photos

Intel gives details on high tech MICA fashion bracelet

By Edward C. Baig / USA Today / November 17, 2014

http://www.usatoday.com/story/tech/columnist/baig/2014/11/17/intel-give-details-on-mica-braceleg/19177241/

Intel wants to sell this $495 smart cuff to women

By Sean O’Kane / The Verge / November 17, 2014

http://www.theverge.com/2014/11/17/7235961/intel-reveals-mica-its-smart-cuff-wearable

MICA Smart Fashion Bracelet Created by Intel Data Supplied by AT&T

By Angelina Bouc / Viral Global News / November 18, 2014

http://www.viralglobalnews.com/technology/mica-smart-fashion-bracelet-created-by-intel-data-supplied-by-att/23748/

Intel’s fashion-centric MICA smart bracelet available next week for $495

By Kenny Doan / VR Zone / November 18, 2014

http://vr-zone.com/articles/intels-fashion-centric-mica-smart-bracelet-available-next-week-495/83849.html

Intel Reveals Details of MICA Smart Bracelet

By Don Clark / The Wall Street Journal / November 17, 2014

http://blogs.wsj.com/digits/2014/11/17/intel-reveals-details-of-mica-smart-bracelet/

Intel, Opening Ceremony Talk MICA

By Jessica Iredale / Women’s Wear Daily / November 17, 2014

http://www.wwd.com/media-news/digital/intel-opening-ceremony-talk-mica-8035448

Intel’s New Luxury Smart Bracelet, MICA, Will Offer Texting and Alerts

By Alyssa Bereznak / Yahoo! Tech / November 17, 2014

https://www.yahoo.com/tech/intels-new-luxury-smart-bracelet-mica-will-offer-102895069849.html

Gimme that Gizmo: Opening Ceremony’s Smart Bracelet

InStyle Magazine / November 14, 2014 

MICA, Press içinde yayınlandı

Cumhuriyet Gazetesi / 2014

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Press içinde yayınlandı

Marie Claire / 2014

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Aydınlık Gazetesi / 2014

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Hurriyet Gazetesi / 2014

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